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L O U I S G.
THE BIRTH OF OUR LEGACY
For the past three generations and over 40 years, the Nasr Family tradition has been creating fine custom jewelry. The Nasr family business began with the eldest brother of 5, Louis, who started working in wholesale jewelry in 1971. Louis perfected the craft and worked for Kay Jewelers until 1978, when he opened his own jewelry company, Nasr Jewelers. With his visionary outlook and expertise knowledge in Jewelry, Nasr Jewelers today stands as the largest independent Jewelry company in Dallas, TX.
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From the beginning, Louis had a vision to make Nasr Jewelers one of the best jewelry stores in the area. Soon the next generation were to follow. His two sons, Nabeel and George entered the industry as his two students learning the craft and design of Jewelry making. Thus, Louis G. Jewelry is born. An exclusive custom Jewelry company modernizing the design of timeless, high-quality, Jewelry.
O U R T E A M
Nabeel Louis Nasr is the visionary behind Louis G. Jewelry, a brand built on decades of tradition, passion, and excellence. As the son of a master jeweler, Nabeel was immersed in the world of fine jewelry from an early age. Inspired by his father’s legacy, he set out to create a modern, immersive jewelry experience that honors craftsmanship while embracing innovation.
With an eye for detail and a heart for storytelling, Nabeel believes that jewelry is more than adornment—it’s personal, emotional, and deeply meaningful. His leadership has transformed Louis G. Jewelry into a destination where timeless design meets exceptional service, and where every client feels like family.
Driven, creative, and committed to excellence, Nabeel continues to shape the brand with integrity, authenticity, and a deep love for the art of jewelry making.
NABEEL LOUIS NASR
PRESIDENT
George Louis Nasr is the creative heartbeat of Louis G. Jewelry. As Head of Design, he brings a bold and artistic vision to every piece, blending timeless elegance with a modern edge. Born into a family of jewelers, George’s passion for design was shaped by years of hands-on experience, deep curiosity, and an unwavering commitment to originality.Known for his meticulous attention to detail and fearless approach to creativity, George crafts jewelry that tells a story—one that’s deeply personal, emotionally resonant, and visually striking. From custom one-of-a-kind creations to signature collections, his work reflects a refined balance between innovation and tradition.At the core of George’s design philosophy is the belief that jewelry should be as unique as the person wearing it. With each sketch and setting, he brings that vision to life—one piece at a time.
GEORGE LOUIS NASR
HEAD OF DESIGN
