A B O U T T H E S H O P
The Louis G. Design house, located in Dallas, has been the epicenter of where our ideas and designs come to life. For over 40 years, our designers, jewelers, crafters, casters, polishers, and artists have provided over 250,000 families in Dallas with high-end jewelry complimented by exceptional craftsmanship and client service.
L O U I S G.
JEWELRY
TWO GENERATIONS. ONE LEGACY.
THE BIRTH OF OUR LEGACY
Since 1978, the Nasr family has built its reputation on artistry, integrity, and a deeply personal approach to fine jewelry. Nearly 5 decades later, Nasr Jeweler's stands as one of the largest legacy jewelers in Dallas with over 600,000+ clients served.
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What began with Louis George Nasr’s devotion to the craft has evolved into a multigenerational design house led by his sons, Nabeel and George. Together, they combine decades of jewelry expertise with a modern vision—creating meaningful pieces designed to endure for generations.
THE BROTHERS BEHIND LOUIS G.
Nabeel Louis Nasr is the visionary behind Louis G. Jewelry, a brand built on decades of tradition, passion, and excellence. As the son of a master jeweler, Nabeel was immersed in the world of fine jewelry from an early age. Inspired by his father’s legacy, he set out to create a modern, immersive jewelry experience that honors craftsmanship while embracing innovation.
With an eye for detail and a heart for storytelling, Nabeel believes that jewelry is more than adornment—it’s personal, emotional, and deeply meaningful. His leadership has transformed Louis G. Jewelry into a destination where timeless design meets exceptional service, and where every client feels like family.
Driven, creative, and committed to excellence, Nabeel continues to shape the brand with integrity, authenticity, and a deep love for the art of jewelry making.
NABEEL LOUIS NASR
PRESIDENT
George Louis Nasr is the creative heartbeat of Louis G. Jewelry. As Head of Design, he brings a bold and artistic vision to every piece, blending timeless elegance with a modern edge. Born into a family of jewelers, George’s passion for design was shaped by years of hands-on experience, deep curiosity, and an unwavering commitment to originality.Known for his meticulous attention to detail and fearless approach to creativity, George crafts jewelry that tells a story—one that’s deeply personal, emotionally resonant, and visually striking. From custom one-of-a-kind creations to signature collections, his work reflects a refined balance between innovation and tradition.At the core of George’s design philosophy is the belief that jewelry should be as unique as the person wearing it. With each sketch and setting, he brings that vision to life—one piece at a time.